Board Thread:News and Announcements/@comment-30233742-20190801142304/@comment-11372432-20190802013217

I think it’ll hurt them in the West, though. In Japan, they had a myriad of ways to advertise the game but here, it was pretty much just the anime. The collabs are also way more popular in Japan than here, with a probable exception to SAO.

Maybe they’ll still make more of a profit as I’m sure collabs are cheaper than an anime.